Guest Post
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After attending so many markets with my wife, there seems to be a common ˜feeling with the stalls and that is the signage. They have great products on display, but every stall looks the same.
Be bold, be creative, and just because pastels are in, dont be scared to use a bright colour and make your stall stand out from a distance to grab the attention of potential customers “ different is good.
Quality Vs Price
If you have the opportunity to purchase a better quality banner stand or image board ( corflute with a skin to prevent the ripples showing through the print ), I advise to do so. Upfront they cost a bit more but you get a lot more use out of them, and some sign shops offer warranty on the better quality stands.
With the corflute option, would you rather people look at your stall and think of a real estate sign, or that you invested in quality signage to promote a quality brand?
Business Printing
Business cards was another noticeable down-fall for stall holders. They have been printed on low quality stock and sometimes poorly designed. Use a thick card like 350gsm or 420gsm, a matte celloglaze and have colour printed front and back.
Graphic Design
As for design, invest in a professional design created by a graphic designer. Remember, this is your brand and your product, you dont want to let it down with poorly designed promotional material and low quality printing.
The next time you are getting ready for the market, consider the above options, upgrade a little at a time and it will make a difference to the way people perceive your stall and your self-confidence.
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This post was written by Justin – Just In Signs
Just In Signs has earned an enviable reputation for exceptional service, integrity and reliability that sees clients return time and time again.
With over eight years industry experience, Just In Signs can manage your entire job, from design to production and installation.
Regardless of size, the team at Just In Signs dedicates themselves to each individual project from start to finish, ensuring a quality product that is delivered to budget and on time. Our recent move into larger premises has dramatically increased productivity and manufacturing capabilities, allowing us to meet the tight deadlines of todays businesses.
these are great tips – it’s not about being the cheapest at all – it’s about giving yourself credit for the hard work, and making that hard work be the stand out point about your handmade pieces 🙂
Good points, but one must remember that many of these businesses are small. With stall fees, creation of products etc it is understandable that small businesses would purchase low cost business cards to give out.
Hi Christine, thanks for your feedback.
You don’t have to do all at once, if at all if you do not want to. I also understand that alot of WAHM’s do this on the side as a hobby in their spare time or to have a break from the kids, maybe even socialise a little.
If you are concerned with upfront costs, you could always ask for a payment arrangement, if you say so at the beginning. You may be surprised how flexible businesses are for startups and hobbyists.